Electrolux

For better living. Designed in Sweden. Rooted in our Swedish values and a sustainable relationship with nature, we design with a clear purpose. We do everything we can to care for the health of our planet for future generations. Not only do we create taste experiences, care for garments and maintain a comfortable home. We also help people live better so they can explore more.

Quality and Design

Our design philosophy, 'Human Touch', means designing with the big picture in mind. We thrive when connecting foresight and creativity in an iterative, research-based approach. From materials and sensorial perception to the considerations of intuitive interaction, our solutions are geared towards the creation of durable and desirable products and services that support the daily lives of our consumers.

Heritage

Founded in Sweden in 1919, we believe in creating experiences that are shaped by the way we live. Rooted in our Swedish values and a sustainable relationship with nature, we design with a clear purpose. This is in everything we do. From caring for your clothes to keep them looking new and lasting longer; in designing intuitive kitchens that focus on the joy of taste and improving wellbeing in your home.

AEG

We exist to redefine what you expect from your household appliances, which is why we want to challenge the boundaries of everyday life. Since our start in Berlin in 1887, we've never settled for good enough and we don't think you should have to either. We believe in responsible innovations that stand out today and help build a better tomorrow.

Quality and Design

Inside every appliance, you’ll find intelligent technology and responsive design. You’ll discover that one touch redefines what’s possible at home. We design our appliances around you - putting you in complete control and guaranteeing exceptional performance and results. Time after time. Which is why we were awarded the Which? large kitchen appliance brand of the year 2023.

Heritage

Our innovative spirit can be traced back to our birthplace. A dynamic city full of different cultures, dreams and ideas. Not to mention its architecture, creativity and the sophisticated cool and edginess of its people. This is where our AEG spirit comes from. And it guides us in everything we do. Because by looking ahead to the future, we also celebrate our past.

Electrolux Group Sustainability

We are relentless in developing better sustainable solutions, so you can raise your expectations and never have to compromise. We push for change through creating innovations that minimize environmental impact and enable new, more sustainable behaviour. Because when we create responsible, built-to-last solutions, we also allow everyone who chooses Electrolux and AEG to make smarter choices for the environment.